photo from TechnoBuffalo
Microsoft is dead serious about getting Mac users to switch to Surface devices. Not only has the Redmond giant offered trade-ins and discounts for trading older Macs towards Surface Pros and Surface Books, the company has even created an app that helps Mac users migrate more seamlessly to a new Surface device.
The very specific Mac to Surface Assistant is a macOS app which Microsoft has reportedly been working on. Switcher apps are nothing new, we have them on smartphones and they make the process of transferring to a different platform less painful. Microsoft has this app in beta and has pulled it but it is likely going to be made available officially soon. Not only is Microsoft competing with Mac in terms of devices, specs and in-store experience, they now have specific apps to capture that market better.
Source: Thurrott.com