Whirlpool wants to make your kitchen an even smarter place with its latest announcement. The kitchen and home appliance maker is set to acquire Yummly, a digital platform for personalized recipes and other cooking resources. The deal is expected to be finalized sometime this month and Yummly will serve as a wholly-owned subsidiary of Whirlpool. What the sale could bring to the table for Whirlpool is help simplify meal planning for its users, among other things.
According to Brett Dibkey, vice president of Integrated Business Units for Whirlpool Corporation, “Yummly brings an outstanding platform on which to begin building our digital product offering.” Kitchen appliances aren’t as smart as some of our other gadgets so we definitely welcome tech improvements.
Source: Digital Trends