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Fitbit is the leading fitness wearables maker and has toyed with the idea of creating a smartwatch. Today, the company, which bought Pebble earlier this year, comes through with the new Fitbit Ionic smartwatch which runs apps, offers various watchfaces, personalized guidance and also introduces Fitbit Pay as a mobile payments solution.

Fitbit has also launched the Fitbit Flyer, sweatproof and fitness-focused wireless headphones witha six hour playing time. A new version of their Aria smart scale and an updated premium guidance and coaching software.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

Ionic is available today for presale on Fitbit.com, with retail availability starting in October 2017 for $399.00.

Features of the Fitbit Ionic are as follows

 Personal trainer with Fitbit Coach: Access dynamic, on-device workouts that adapt based on feedback you provide on your wrist, or listen to expert-designed running and walking Audio Coaching sessions (available 2018) to increase endurance, speed and form on your schedule.i
 Running companion: Automatically track your run with the new Run Detect feature that kicks in GPS tracking – just step out the door and go; see real-time pace and distance; auto-pause to grab some water or take a breather and automatically resume when you start running.
 New swim exercise mode: With water resistance up to 50 metres and industry-leading lap counting, use Ionic in the pool and see your real-time laps, exercise duration and calories burned for pool swims.
 Industry-leading GPS: The unique design and integrated antenna inside Ionic provide a stronger connection to GPS and GLONASS satellites, delivering industry-leading GPS performance. Leave your phone behind and see pace and distance right on your wrist, as well as record elevation climbed, split times, and a map of your walk, run or ride in the Fitbit app.
 Improved heart rate technology: Ionic has enhanced PurePulse® heart rate tracking with greater accuracy during exercises like cycling, intervals and running; better measure calorie burn, see real- time heart rate zones to optimize intensity, and track resting heart rate 24/7.
 New sensor technology: The introduction of a relative SpO2 sensor for estimating blood oxygen levels opens the potential for tracking important new indicators about your health, such as sleep apnea.
 Motivation through music: Leave your phone at home and find the motivation to jumpstart your workout by storing and playing more than 300 songs on device (2.5 GB of storage). Connect Ionic to the new Fitbit FlyerTM wireless headphones, or any Bluetooth device of your choosing.
 Make payments using Fitbit PayTM: Leave your wallet and phone at home and effortlessly pay for items right from your device, wherever contactless payments are accepted. Over the coming months you will be able to add eligible American Express cards, as well as Mastercard and Visa credit and debit cards from top issuing banks in over 10 markets across the globe, including ANZ, Banco Santander, Bank of America, Capital One, HSBC, KBC Bank Ireland, OCBC Bank, Royal Bank of Canada, UOB and US Bank with more countries and banks planned soon.
 Smart notifications you need most: With extended smartphone notifications, receive call, text and calendar alerts, as well as notifications from apps on your smartphone like Facebook, Gmail, Instagram, Slack, Snapchat and more.
 Multi-day battery life: With 4+ day battery life on a single charge (10 hours with GPS or playing music), Ionic will outlast any activity you do during the day and still track your sleep all night.