YouTube has been facing tons of backlash lately and hoping to counter that by investing a large sum of money into its Creators for Change program, which the company launched back in 2016. The streaming service partnered with 39 “inspiring creators” from around the world to help “amplify their voice to counter hate and promote tolerance.” The service announced it was putting in US$5 million investment during its annual Creators for Change Summit.
According to YouTube, the program has helped them educate over 15,000 young people in over 200 locations through things like workshops and school programs. With the new investment, YouTube wants to provide production and marketing support for these creators. They want to provide new tools and educate its younger audience on how to create change and “use their voices to encourage positive social messages.” YouTube plans to announce in the coming months the global recipients of the production grants.
Source: YouTube