Strategy Analyitics conducted a new survey on smart speakers in the US in July and August and it revealed that 9 out of 10 smart speakers are either Amazon Alexa or Google Home devices. The results of that survey show that in the 50 million installed speaker market, the Echo and Google’s Home speaker occupy the top eight slots on a list of the ten most popular speaker models. The outlier is Apple’s HomePod, in the number nine spot, with a 4 percent market share.
Canada, a much smaller market, has seen the availability of Amazon, Google and even Apple's HomePod these past two years although there's no telling how well these devices are selling here. Google Home has been developed partly in Canada and has had the French Canadian language built-in since its inception. Amazon just unloaded new devices in the US and Canada.
As for the Apple HomePod, its higher price and rather limited functionality (it works best with Apple Music, can't integrate smoothly with third party services), we see Apple coming far from behind with a miniscule market share. Might Apple refresh the HomePod line with a more affordable model to better compete in the market. The company is having an event on the 30th to unveil all the products it wants people to buy for the holiday season. HomePod 2 or HomePod mini might have a window to grow its market share.
Source: BGR