Nike plans to release a more affordable version of its self-lacing sneakers in 2019
Friday, December 21, 2018 at 9:46AM
Nicole Batac in News, Nike, Nike HyperAdapt 1.0, Press release, Retail News

Nike first debuted its take on the Back to the Future self-lacing sneaker with a rather steep US$720 price tag. Now, the company is gearing up to release a second generation version of the high-tech HyperAdapt sneaker and one that costs significantly less. This time, gen two will come in at around US$350. Nike confirmed the news at its most recent earnings call. The company confirmed it’s coming in the spring of 2019 and will be designed for use on the basketball court. Nike also said it’s “just one better fit solution amongst many” that the company will release throughout the year.

Source: The Verge

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