Similar to what Facebook has done, Reddit is gearing up to sell promoted posts to its advertisers for both Android and iOS apps. According to Marketing Land, Reddit sent out an email to its advertisers about this claiming that its mobile users account for 41 percent of the time its users spend on the site. Promoted posts have been available for the desktop since 2016. Reddit promises to get the same targeting as the desktop ones, which is by interest, community, geography, and device. These will also get upvotes, downvotes, and comments. It’s coming on Monday, March 19 to iOS users and will hit Android devices in the coming weeks.
Source: CNET