GoPro has been scaling down its business due to financial issues. The company announced back in January that it was leaving the drone business because of this. GoPro’s CEO Nick Woodman has said in an interview with CNN before that he was open to selling the company. He said, “If there was an opportunity to merge GoPro with a larger parent company that could help us scale our business and provide a better return on investment… we would welcome the opportunity…”
Now there seems to be someone interested in buying GoPro. Bloomberg reports Chinese tech company Xiaomi is looking to purchase the action sports camera company. Xiaomi is known in Asia for its affordable, feature-packed phones but it has also delved into everything from robot vacuums, laptops, electric scooters, power banks, routers, and many more. Perhaps, it wants to boost its action camera segment or possibly get into drones. Not much is known about this potential deal at the moment but GoPro is being valued at around a billion dollars, according to the report from The Information.