Why you may ask? Why not LinkedIn asks? The now Google-owned Tenor will be exclusively providing GIF search for LinkedIn’s messaging platform. Tenor claims it powers over 12 billion GIF searches every month, which isn’t as surprising as the GIF tool is used by a number of different platforms, including Google’s own Gboard and Facebook Messenger. It has begun rolling out to 50 percent of users on LinkedIn and should come to the rest over time.
GIFs are an extremely popular way to convey messages these days as sometimes these succinctly put what you’ve been meaning to say. Does it have a place in what can be considered a more professional social platform? Probably not. But if you feel like you’d better express yourself through GIF form, go ahead. Just make sure you don’t send anything inappropriate to your boss and/or client.
Source: TechCrunch