Apple's Beats by Dre has signed an exclusive deal with the National Basketball Association (NBA) to create team-branded headphones which should delight fans of their favourite pro basketball league.
Beats will provide product to players and during marquee events like the NBA All-Star game, NBA Draft, international NBA games in China and Europe, WNBA All-Star, WNBA Draft, and USA Basketball men's and women's national team exhibition tours.
"Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world," said NBA Commissioner Adam Silver. "Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans." The headphones will not be cheap but seem to fit into the NBA's culture with a lot of superstar players already sporting the headphones during practice and after games.
Source:AppleInsider