Apple is set to launch its own video service in the coming year and according to Morgan Stanley analyst Katy Huberty, this would help grow the company’s services revenue in the coming years and make them pose a big threat against Netflix. She believes this service can generate over US$4 billion for Apple by 2025. In the coming year, she estimates that the company will generate $500 million from the service alone. While Apple’s catalog won’t be as expansive as Netflix, it still has a few advantages. Huberty says, “While not a first mover, Apple’s attractive and sticky customer set combined with low friction sign-up and payment system could drive users to its video platform, even with a less complete content portfolio vs. Netflix.”
And it seems Apple is even willing to take down its well-kept walls a bit by opening up its Apple TV app from its own hardware to Android devices and smart TVs—at least according The Information’s profile on Eddy Cue.
Source: 9to5Mac