Whether you have strong feelings for or against Apple, you can’t deny the influence the Cupertino-based tech giant has on the smartphone industry. This collection of photos shared by Reddit user u/Saim_Ray010 shows the shift in smartphone design before and after Apple released the original iPhone as well as before and after the iPhone X. You can see the lack of a coherent design language from brands before Apple put out its first phone as well as how many notched Android phones showed up after Apple popularized the notch. Some will argue that Apple wasn’t the first—with Sharp and Essential beating the company to the punch. But the brand certainly exercises a bigger influence on the industry as these images prove.