In another display of how Apple is shifting its strategy, the company is partnering with one of its biggest rivals to bring iTunes and Apple AirPlay 2 to Samsung’s current and upcoming line of TVs. This marks the first time Apple is allowing a third-party access its library outside of Windows PCs. Owners of Samsung 2019 and 2018 TVs will be able to play their iTunes movie and TV show library as well as buy and rent content from a dedicated app coming to these TVs. The 2018 models will get the feature via a firmware update. The iTunes Movies and TV Shows app will be coming to 100 countries (no specifics yet on which ones). To protect its users’ privacy, Apple told The Verge Samsung’s smart TV ad-tracking features will not work within the app.
On top of this, Apple is also bringing AirPlay 2 support to Samsung Smart TVs in 190 countries worldwide. This means, you can stream videos, photos, music, podcasts, and the like from your Apple devices directly to Samsung TVs, which include the QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.
Source: Samsung