Fido hopes to keep the customers it has won back by offering them a $10 discount for six months on their $50/15GB "winback" plan. A user on RedFlagDeals shared how they received a text message that reads: "Great news! We added a $10 discount off your monthly service fee for 6 months. This is an exclusive offer just for you to thank you for being a Fido customer. You don't have to do anything. This discount will start on your next bill." This deal means that for the next six months, the customers who received the notification will pay $40 for 15GB of data. It was probably meant to deter anyone who might be swayed by other carriers' Black Friday and other holiday deals.