Apple's "There's More to iPhone" campaign expands beyond Germany and comes to France and the United Kingdom. These countries get a new "Why iPhone" page on their Apple sites that highlight why the iPhone is "more than the device in your hand." It touts everything from data privacy and security, environmental responsibility, to iOS 12 performance. There are new "There's More to iPhone" videos that showed up on Apple's UK YouTube account. One of them is the one above, while the others you can check out under the cut.
So far, this campaign doesn't seem to extend beyond the three aforementioned countries.
Source: MacRumors