Source: Samsung
Samsung's newer televisions will add Google Assistant as an option to control the device alongside Amazon Alexa and Samsung Bixby. Samsung started rolling it out in the US first, and it now makes its way to the UK, France, Germany, and Italy. The company claims it will be available in 12 countries by the end of the year. It didn't mention all the countries, though. Spain, Brazil, India, and South Korea will get the feature before the end of the month.
It will be available on "all 2020 4K and 8K QLED TVs, Crystal UHD TVs, The Frame, The Serif, The Sero and The Terrace." Google Assistant was available on some 2019 Samsung models, but it needed another Google Assistant-supported device like a smart speaker to work. Now, this integration means you can just send inquiries and commands directly to the TVs.
Source: The Verge