As what brands should be doing during this trying time, Google, who spends around 40% of its budget on April Fools' pranks, has wisely opted not to do it this year. Business Insider got their hands on an internal email that says Google will "take the year off from that tradition out of respect for all those fighting the COVID-19 pandemic." The company also asked that the teams not perform smaller ones themselves "internally or externally." You might think pranks are harmless, but now is not the best time to pull one.
Source: The Verge