Adobe Photoshop Camera isn't a more compact mobile version of Photoshop. Instead, it's an app with a bunch of elaborate filters that also offers simple photo editing tools. Like other photo editing apps, it has a magic wand button that applies the changes for you. Unfortunately, it doesn't record video, and that seems like a missed opportunity.
More filters will be added over time, with some a result of partnerships with specific artists or creators. There are a few collaborations at launch, including one filter made in collaboration with musician Billie Eilish. These filters can't be sold right now, but Adobe CTO Abhay Parasnis said that "you can imagine a world... where there will be special purposed lenses directly monetized" related to events or venues.
Parasnis told The Verge that the app's goal was to "bring the magic of Photoshop directly to your camera's viewfinder." It introduces Adobe's ecosystem in a more straightforward, less intimidating way, hoping these convert users to using the company's paid professional tools.
The company doesn't see the app as something that competes with social apps or built-in camera apps. But you can see it trying to go against built-in filters in apps like Instagram, Snapchat, and even Facebook Messenger. Parasnis hinted that the company is working on building partnerships to bring these filters into some phones' native cameras.
It's available for free on both iOS and Android. But for the latter, it's only available on recent Pixel, Samsung Galaxy, and OnePlus models.