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To commemorate Canada Day, Amazon Canada has announced new "Alexa" skills and artist-curated playlists that reflect the talents and sounds from coast to coast.“Alexa Loves Canada" experiences are geared towards helping Canadians reflect on the past year in Canada with the assistance of some of their favourite Canadian celebrities.
Through simply saying, “Alexa, how do you feel about Canada?” or “Alexa, do you love Canada?” customers will discover brand new experiences every day in July, and will also be able to celebrate Canada with Alexa’s favourite music artists including Alanis Morissette, Bobby Bazini Bazini, Johnny Orlando, Shad, Josh Ramsay of Marianas Trench, and The Reklaws. This collaboration is an opportunity to reminisce about the things that make Canadians, Canadian with Alexa.
Amazon Music will also honour the range of diverse musical sounds from nine cities across the country with a new slate of playlists in the CITY X ARTIST campaign. The collection of artist-curated playlists is available now on Amazon Music Unlimited. The playlists include songs from, about, and reminiscent of their hometowns. Amazon Music listeners can now stream Calgary x Lindsay Ell, Vancouver x Michael Bublé, Toronto x Tory Lanez, Halifax x Ria Mae, Montreal x FouKi, Ottawa x Night Lovell, St. John’s x Alan Doyle, Iqaluit x The Jerry Cans, and Saskatoon x The Sheepdogs.
In addition to celebrating with Canadian talent, Alexa will offer additional help for celebrating the holiday including planning tips, and recipes for Canadian favourites. Canadians will also be able to use the Alexa Drop-in feature to include faraway family and friends in the party. Canada Day content and skills are available exclusively on Amazon Alexa.
Canada Day activities with Alanis Morissette, Bobby Bazini, Johnny Orlando, Shad, Josh Ramsay of Marianas Trench, and The Reklaws will kick-off on July 1st. Starting tomorrow, just ask “Alexa, do you love Canada” to get the party started. There will be something new to celebrate Canada, every day in July. Also try, “Alexa, Happy Canada Day” – to hear Alanis sing, “O, Canada” in English and French, say, “Alexa, how is Canada today?” to hear a powerful message of reflection from Shad.
Beginning July 3, tune in to hear Alanis share a "Canadian Thought of the Day". Simply say, “Alexa, what’s Alanis’ thought of the day?” And when prompted to sing the national anthem, Alexa will be handing the mic to one of her favourite artist.