Apple has numerous subscription services at this point: Apple Music, Apple Arcade, Apple TV+, Apple News+, iCloud, Apple Care, and an iPhone upgrade program. And now, the company is reportedly exploring bundles for these under the supposed name "Apple One, which offers multiple Apple services at a reduced monthly price. Bloomberg is confident that these packages will support Apple's Family Sharing system, too, allowing up to six people to use the same subscription.
The cheapest bundle reportedly available is Apple Music and Apple TV+ combo, followed by pricier options that add Apple Arcade, then Apple News+, and finally iCloud storage. An Apple One bundle will supposedly have a Peloton-like virtual fitness service, codenamed Seymour.
At first, Apple doesn't plan to integrate bundles with services like Apple Care or monthly payment plans for hardware, but the report suggests the possibility is there. Apple is also supposedly exploring software and hardware bundles, like giving Apple TV set-top box buyers a free year of Apple Arcade.
The new bundles will supposedly launch alongside the new iPhones in October. And iOS 14 will reportedly look at your apps and suggest packages that will make sense for you.
Apple won't be the first company to offer bundles. Amazon has had a lot of success with its Prime services (including the recently-renamed Prime Gaming). And it would make sense for Apple to offer service bundles, which would increase how much people spend on their company and have more people try many of their services.
Source: Engadget