League of Legends hub on Spotify
Spotify inks its first multi-year partnership with game developer Riot Games, who is behind the highly popular title League of Legends. The music streaming service will be LoL's official and exclusive audio-streaming partner for global events. Spotify will offer a League of Legends esports hub on its apps that contains "new and existing music, podcasts, and playlists inspired by the gaming community."
The two companies will launch several LoL podcasts, starting with Untold Stories: Top Moments from Worlds. It's a nine-episode series leading up to the 10th League of Legends World Championship this fall. There will also be a behind-the-scenes look at creating the Worlds Anthem through the Worlds Anthem Takeover on the app. The track is the game's hero song of the year, and it will be released alongside a "bespoke music video." The theme will be performed during the opening ceremony of the World Championship Finals.