We talked a bit about this earlier today and in previous weeks. We now have official word from the South Korean company that its next Galaxy Unpacked event will be held on January 14 at 10 am Eastern or 7 am Pacific virtually. This event will unveil Samsung's new Galaxy S21 series, which is expected to look similar to the S20 series but with larger camera modules with improved photo and video capabilities. Other rumoured devices to be unveiled at the event will be the Galaxy Buds Pro and possibly the Galaxy Smart Tag.
"Over the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home," Samsung's invitation reads. "The accelerated transition to a mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience."
Samsung pushing up the date of the Galaxy S21 release is seen as its reaction to a tough year of selling premium phones to a pandemic-stricken world as well as a response to Huawei's continuing struggles with the US. Is it a coincidence that this launch will be held on the last day of CES? Maybe or maybe not. And only time will tell if this early release will benefit the company.