Photo by Anastasia Shuraeva from Pexels
It looks like 2021 is the year many Canadians are ready to do some in-store shopping. According to the 2021 Holiday Shopping Report from Accenture, 57% of Canadian consumers plan to do most of their holiday shopping in-store, and 75% plan to do their shopping in December, with 47% admitting they'll be doing a lot of last-minute shopping. Six out of 10 Gen Z consumers plan to do most of their holiday shopping in-stores, while 44% of baby boomers intend to do theirs online.
The baby boomers also intend to increase their spending by over $100, and those with children will spend the most. They are expected to spend an average of $713. While Canadians, on average, plan to spend $635, which is $119 up from last year's survey. An emerging trend across the demographics is increased support for BIPOC retailers, with 50% of Gen Z consumers supporting diverse retailers this year.