Adobe rebrands its Spark multimedia creation platform into a new Creative Cloud Express app. This freemium app works on the web and mobile, taking on the likes of Canva to let anyone have access to create visual content for things like social media posts, flyers, stories, banners, and more.
The free version can access thousands of templates, fonts, design assets, and some royalty-free photos. There are also basic editing tools and photo effects available, along with 2GB of cloud storage.
If you need access to more premium features, there's a monthly fee of US$10 or a US$99 annual fee. This tier gives access to all premium design assets and templates (around 50,000 according to a demo), over 20,000 fonts, and all of Adobe's 160 million+ royalty-free stock photos.
Brand managers using the premium tier can add their logo, branding, colours, and fonts with a single tap. This paid option also has more editing features and allows importing and exporting PDFs and other file types.
The paid tier also integrates with Creative Cloud Libraries, giving you access to the Express assets and templates across Creative Cloud apps. You get 100GB of storage with it. And you can use features from the other Adobe apps, like video capture and editing on mobile and desktop (Premiere Rush), video slideshows (Spark Video), making collages out of photos (Photoshop Express), and even building web pages from text and images (Spark Page).
Creative Cloud Express uses Adobe Sensei, the same artificial intelligence and machine learning tech powering Adobe's core apps, Photoshop and Premiere. The company plans to integrate ContentCal, which automates social media publishing and reporting, into the app, too.
You will get access to Express with Creative Cloud All Apps and flagship single-app plans that cost around US$20. The suite is also free for K-12 users. You can access it on your browser or via Microsoft Store, Google Play Store, or Apple App Store. There are plans to release Enterprise and Teams versions next year.
Source: Engadget