Photo by Haithem Ferdi on Unsplash
Spotify's latest acquisition will help the company lure radio broadcasters to turn their shows into podcasts. The company bought Whooshkaa, an Australia-based firm that provides radio broadcasters tools to convert their shows into podcasts. Spotify plans to integrate its technology into its Megaphone suite for podcasters. The goal is to offer stations a way to profit from shows by offering ad-supported podcast episodes.
Whooshkaa can also help with Spotify's other audio efforts. Founder Rob Loewenthal mentioned that his company offered speech-to-text and text-to-speech tech, smart home integration, and "enterprise grade" podcasting tools. But those have not been clearly noted as part of their goals. We wouldn't be surprised if these help Spotify develop its podcasting features in the future.
Source: Engadget