It looks like Fitbit is finally shifting to using USB-C for its charging cables, at least when it comes to its new lifestyle tracker, the Luxe. 9to5Google shares images of the Luxe's charging cable, and it shows a USB-C connector with a button used for the reset process if the tracker is unresponsive.
The Google-owned company doesn't refer to the charging cable on its product page, but you can see its difference from other Fitbit charging cables. It doesn't have that distinct cutout associated with the USB-A standard. We don't know if this charging cable will be a standard for the company moving forward, but we hope it will be.