Since Apple launched Apple TV+ in 2019, the company has offered a free one-year trial of the service with any iPhone, iPad, Mac, or Apple Watch purchase. But now, that promotion will come to an end on June 30. Afterwards, Apple shrinks the free trial to three months with eligible device purchases. So, if you want to get that one-year complimentary subscription, you have to purchase an Apple product before July 1.
Apple offered a generous free trial to help lure long-term subscribers into a new service. Apple TV+ doesn't have as expansive a library as the likes of Netflix and Disney+. But it looks like the company is now confident with what it offers that it's ready to shorten the trial period.
Source: MacRumors