Pinterest
Pinterest has recently rolled out a slew of features that'll make it easier to explore and shop on its platform. The social network's goal is to create a look and experience that emulates an in-store shopping experience. You can get your shopping done through multiple avenues on the platform. Let's take a quick look at the new features coming to Canada under the cut.
Shopping in Search: A new shop tab with product-only results in search. It makes it simple to buy in-stock products from a range of retailers when searching for terms like "summer outfits," "home office decor," "kitchen remodel," and more. There are also added price and brand filters.
Shopping in Lens: Shopping with Lens connects real-world, offline inspiration to online ideas that can be shopped on Pinterest. And it's powered by visual search. When you see something inspiring you in the real world, you can take a picture using the Pinterest camera and run a visual search for similar in-stock home decor and fashion products.
Shopping in Closeup: When you close up on a Pin, the platform automatically identifies the products you can shop within that Pin using category labels and dots. By tapping on these labels and dots, Pinterest's visual search technology will return product results similar to what's shown in the image.
Product Detail Pages: The platform has updated the closeup experience on Product Pins to make it easier for Pinners like you to shop the products you find on Pinterest. When you close up on a Product Pin, you'll see additional product details and information from the merchant like price, shipping, and reviews to help you decide whether to buy or not.
Shopping Spotlights: Shopping Spotlights introduce expert-selected, trending content to inspire you to shop and discover new brands. With the feel of a personal stylist and the look of an editorial magazine, shopping for the latest trends has never been easier. Pinterest is kicking the experience off with product picks based on Pinterest trends from publishers, including Marie Claire in Australia and France and InStyle in Germany.
Shop your Board: Users can see a dedicated Shop section on your boards, featuring in-stock product ideas from and inspired by their saved content.
Shopping List: This new shopping feature will allow users to easily access all the product Pins that they have saved on Pinterest in one place. This list provides you with crucial information such as price, reviews, and shipping. It's all shown in an even grid to compare products and make purchase decisions. You will also be informed of any price updates on these products with price drop notifications. This feature is coming soon to Canada.
Source: Pinterest