Apple Music collaborates with Billie Eilish to promote its recent Dolby Atmos-based Spatial Audio. The 90-second video shows Eilish singing a mashup of "Getting Older" and "GOLDWING" from her latest album, Happier Than Ever, in front of a vanity mirror. As the song transitions, her reflections start to multiply, with additional mirrors surrounding her. According to Apple, this is a metaphor representing what it's like listening with Spatial Audio.
Spatial Audio is designed to offer a surround sound experience, and it's available on thousands of songs on the streaming service since it rolled out in June, including Eilish's new album.
Source: MacRumors