Many of us have been raised played video games (and continue to) and the latest to join the metaverse is the snack brand Goldfish -- the latest brand tapping into the new space as another way to reach its online audience. Like Burger King's Glitched Menu or Tim Horton’s Speed Run, Goldfish is making a splash in the metaverse by delivering benefits to consumers IRL. To celebrate the launch of Goldfish Mega Bites debuts a metaverse experience where consumers can turn digital crackers into a free bag of Goldfish Mega Bites.
The interactive experience allows Goldfish Mega Bites to reach their audience by offering real-world benefits and reminding users of their youth, relaxing with fun video games. The nostalgia, coupled with a new online experience has led to an increasing number of brands flocking to web 3 to reach their audiences.
The metaverse experience is hosted on the Decentraland platform, where consumers can enter “Mega Bites Mountain,” a massive interactive cheddar mountain. Here, players mine Mega Bites crackers and claim a coupon for a real-life pack. Players who collect 22 digital Mega Bites crackers will also earn a special edition ‘Goldfish Megabytes’ NFT wearable for their avatar.
The game is live now and “Mega Bites Mountain” is waiting to be explored by anyone 18+.
Enter the metaverse here: https://www.megabitesnotmegabytes.com/.