Source: Pinterest
Pinterest is finally bringing the Pinterest TV feature to Canada just in time for the holiday shopping season. This live and interactive shopping platform will launch in Canada with original content called Shop the Holidays. You can expect to see Canadian and international brands already successful on the platform, giving you more inspiration and actionable content going into the holiday season.
The Canadian launch of Pinterest TV features a combined 40 hours of live, original and shoppable programming (10 hours per day) running from November 15 - 18.
This is the program schedule to look forward to:
November 15th - Food and Festivities
Dig into the first day of shoppable fun with The Bay, Fable, Apartment Therapy and a six-hour stream in collaboration with Tastemade, featuring beloved cuisine creators and deals on indie food brands.
November 16th - Home and Decor
Deck the halls with Red Land Cotton, exclusive holiday wreath ideas and a three-hour evening takeover with Wayfair, featuring deals and curated design tips from Pinterest’s own Live Shopping hosts.
November 17th - Beauty and Fashion
Shop Nudestix, Jenny Bird, Theraface and more with an extra-special gifting curation from the editors at Allure Magazine.
November 18th - Gift Guides
Finding the ideal gift for everyone will be easy this year. Tune in to shop from indie Canadian brands like LOHN candles, The Silk Labs, alongside Canadian retailer The Bay, and find curated ideas from editors at The Kit and Glamour.
The four days of engaging content will allow you to shop the products they see right from the episode, get exclusive access to product drops and deals in time for the holidays, and ask questions via chat, which the host will answer live. Each day of programming will be focused on a specific vertical so Pinners can tune in and find the gifts they’re looking for.
To use Pinterest TV, click the TV icon in the upper left corner of the Pinterest app to view episodes, interact with hosts, ask questions via chat, and shop products you like, live.