Mercedes becomes the latest company to offer subscription services for a feature its cars already have. The carmaker is introducing an "Acceleration Increase" add-on for a yearly subscription of US$1,200. This is expected to improve performance by boosting motor output by 20-24 percent, increasing torque, and shaving around 0.8 to 0.9 seconds off 0-60mph acceleration when in Dynamic drive mode.
The subscription doesn't come with any physical hardware upgrades. It just unlocks the full capabilities of the vehicle, suggesting Mercedes intentionally limited performance so they can sell this as an extra. The add-on is available for the Mercedes-EQ, EQE, and Mercedes-EQ EQS electric car models. With global sales for new cars falling in recent years, car manufacturers have turned to selling software updates and features as subscriptions to generate a continuous revenue stream after the car's purchase.