Source: Meta
Meta initially launched its Professional Mode with select creators in December 2021. But now, it's opening access to the feature globally to help creators build their presence in the app. Professional Mode is like Pages for businesses, allowing creators to separate their personal Facebook profiles from one where they can promote their work and build an audience.
Professional Mode offers access to analytics, monetization tools, and, for regions where it's available, Meta's Reels Play bonus program and Stars for audience donations. Meta is also testing new in-stream ads for creator content, which you can access through this feature, and post-scheduling options, among others.