Pinterest wants to make it easier for its users to access menstrual health-related materials and products. The increasing demand for menstrual information led to the company pushing to make resources more readily available to its users.
The app introduces a new menstrual-focused page on Today's Inspiration featuring resources and curated creator content. There's also a new Period Proud shopping resource for shoppable access to period products available in Canada. The site has also partnered with Canadian lifestyle creators like Letitia Kiu and Kaya Marriott to continue the work on destigmatizing period education.