Many Canadian teens growing up in 1990s and early 2000 can recall the TV series STREET CENTS. It was the first show that brought common sense to everything about money in an entertaining and factual way. It was financial literacy that was relatable. Now, the iconic Canadian show is returning for the social media savvy new generation. STREET CENTS TikTok has officially launched with a fresh group of dynamic content creators with a focus on making useful and fun daily short videos to help teens learn more about how to earn, spend, and save.
Mercedes Gaztambide, Anisha Joshi, Carley Thorne and Creo Walters are the collective face of STREET CENTS, creating a variety of comedic and journalistic short-form video content on a daily basis. Together, they will inspire critical thinking about spending, saving and earning. In addition to the core team, guest contributors will be welcomed in the coming weeks and months to provide even more diverse perspectives on the types of financial questions and topics important to teens.
With TikTok as its primary platform, STREET CENTS will connect directly with its audience to act on feedback and react to trends, offering teens a space to feel heard while being entertained. In addition to TikTok, the content will be repurposed to other platforms including Instagram and YouTube.
Follow their TikTok handle @streetcents
Photo credit: Courtesy of CBC; Photo caption: [from left to right] Anisha Joshi, Creo Walters, Carley Thorne and Mercedes Gaztambide of Street Cents