Photo by Pixabay
Instagram might be taking another page from other social media apps like Twitter and TikTok. Meta gives some users the option to pin Instagram posts at the top of their profiles. This allows you to draw attention to specific posts you'd want followers to pay attention to. It's similar to pinned tweets on Twitter or pinned videos on TikTok. It makes it easier for anyone to land on your profile to discover content you want them to see.
Meta has confirmed it has been testing the feature out, but we don't know if this will exit the testing phase. Instagram already lets you highlight stories on your profile, but this will give you or creators another way to highlight popular content or offer new digital ad space for sponsored content.