Source: Linktree
Link-in-bio platform Linktree has a new one-stop directory to make it easier for users to browse platform partners and integrations. The new hub is called Linktree Marketplace. It's designed to drive exposure to its partnerships, which include companies like Bandsintown, Cameo, GoFundMe, PayPal, Venmo, Reddit, SoundCloud, Square, and more.
Linktree is also introducing Link Apps, which embeds Linktree partners' digital experiences and services for platform visitors. These include NFT galleries, gaming launches, social media pages, music, and shopping. This will allow you to interact with these services directly within users' Linktree landing pages. Marketplace will serve as a directory for partner Link Apps.
You can access this new partner directory in the Explore Menu in-product and externally on the Linktree website. The company says this change can benefit both viewers and creators. Visitors can watch, listen, and shop all in one place. While creators get access to more views, donations, streams, purchases, bookings and more.
According to Linktree, this launch is its first step in opening its platform to developers. The company has been refining its developer tools in collaboration with beta partners. And it is working on inviting more developers to build their Link Apps and integrations.