Nothing is unsurprisingly taking its pre-order strategy from founder Carl Pei's former company, OnePlus. The upcoming phone (1) can be bought first through an invitation system. The company opened pre-order reservations in the countries it's available via an invitation code system. The private community members will go first and have 48 hours to use their code. They then need to place a £20 (around $32) non-refundable deposit to secure that order opportunity on July 12. Those who don't make it can sign up for the waiting list.
If you push through with your order, Nothing will deduct that deposit from your purchase and give you an extra £20 credit for either a phone (1) accessory or the ear (1) earbuds. We don't know yet how much the phone will cost. But we know it won't be making its way here for general sale.