If the reports are accurate, Netflix wants to beat Disney to the punch by introducing a cheaper ads plan earlier. The launch has supposedly been moved from sometime early next year to November this year so it can launch before Disney+'s ad-supported tier launches in December. It's expected to go live here in Canada, the US, the UK, France, and Germany. This new tier will reportedly cost US$7.99 per month (around CA$10.49), and you're expected to see four minutes of ads per hour.
Netflix hasn't confirmed the rumours yet, but our wait isn't really going to be that long if the timeline mentioned is accurate.