This L’Oréal makeup applicator puts on the perfect brows
Thursday, January 12, 2023 at 2:17AM
Nicole Batac in CES, CES 2023, L'Oreal, L'Oreal Brow Magic, Lifestyle, News, Press release, Product launch, accessories

Source: L’Oréal

L’Oréal has another new makeup applicator that makes it easier to get the perfect brows for you. L’Oréal Brow Magic uses an app to analyze your facial features and natural brow shape before swiping on your brows with a handheld device. L’Oréal made the gadget in collaboration with Prinker, a company that offers printed, temporary tattoos.

The L’Oréal Brow Magic has 2,400 small nozzles and a printing resolution of up to 1,200 drops per inch, allowing it to apply the precise brow shape in seconds. You need to apply a primer before sweeping the device across your eyebrow in one motion. You then need to apply a topcoat after. It won't be too much of a hassle to take it off, as a standard makeup remover will work. 

The company used its Modiface AR technology for the app. When you scan your face into it, you can choose your desired shape, thickness, and effect. The app will even offer microblading, micro-shading, and filler recommendations. L’Oréal Brow Magic should be available later this year.

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