YouTube
YouTube is introducing new tools for creators to display product ads in their videos. Creators can now add timestamps to the products they tag so a shopping button pops up at the right time for viewers. This could benefit creators and sponsors by giving them more control over the ad placement.
Additionally, YouTube is rolling out some other features for shopping. Creators can tag affiliate products in bulk in their video libraries, which could boost their revenue from older but popular videos. YouTube Studio will also show creators which products generate the most revenue for them soon.