Meta
Instagram is testing a new feature that lets you create stickers from your own or other users’ photos and use them in Reels or Stories. Unlike Meta’s AI-generated stickers, this tool is simple. It just cuts out the subject of a photo and makes it a sticker. Think of it as the sticker feature built into iOS 17's iMessage.
Adam Mosseri showed how it works in a video on his channel. He said you can also make stickers from "eligible images" on Instagram, but didn’t explain more. Maybe users can choose to share their photos as stickers. This feature is not available to everyone yet, since it’s still a test.