Apple
If you want to pick up Apple's Vision Pro headset, you'll need to head to an Apple Store to pick one up. The strategy is similar to how the company launched the original Apple Watch in 2015. When you pick it up at the store, you'll get to demo the new equipment. The in-store appointment also ensures you get a headset that fits you correctly. And if you need prescription lenses, Apple can offer that, too.
Apple plans to sell the Vision Pro for US$3,500 in limited quantities. The company is expected to roll out the Vision Pro first in major markets in the US like Los Angeles and New York.