Apple has a new way to shop from its online store in the US. The company now lets buyers video chat with Apple specialists via video chat. You can learn about the new models, trade-in offers, deals, and more. It comes at a time when the yellow iPhone 14 came out, and the next six months or so will serve as a test period before the iPhone 15 comes out in the fall.
You can see the Apple employee through the screen, but the specialist won't be able to see you. It could be helpful for people who don't live near an Apple store or those unable to visit. As mentioned, this feature is only available in the US from 7 AM to 7 PM PT. If you contact them after hours, you can do so over the phone or via chat. Those features are available 24 hours a day.