Canada is one of the six countries to get Instagram's Gifts monetization feature for creators. It joins Australia, France, Mexico, New Zealand, and the United Kingdom. Instagram started testing out Gifts last year. It allows fans offer their favourite creators direct monetary support via themed virtual gifts. The gifts bought in the app use the virtual currency Stars and cost anywhere from 10 Stars to several hundred Stars.
Creators will now also get to see which fans sent gifts. When creators tap on a new heart icon next to their supporters, the user will receive a notification that the creator saw and recognized their gifts.