Coca-Cola Creations has unlocked the fifth exciting collaboration in Canada. This time with popular game developer Riot Games. The soft drink brand announced it is levelling up their game this summer through the launch of Coca-Cola Ultimate Zero Sugar in collaboration with the game developer and publisher of League of Legends. The new beverage offers the taste of experience points (+XP) and brings the spirit of gameplay to real life among Canadian gamers and fans. The limited-edition flavour hits store shelves on June 12.
Coca-Cola Ultimate Zero Sugar celebrates every player’s journey and unlocks a shared experience of real magic, allowing Canadian fans to enjoy the games like never before.
In a Coca-Cola first, fans will be able to scan their faces and see themselves in their Ultimate form while watching the player journey unfold with the taste of the +XP. Players will also be challenged to put their League of Legends skills to the test, via a series of in-game missions that unlock limited edition Ultimate Emotes that can come to life with the Ultimate Emote Generator.
The striking packaging design of Coca-Cola Ultimate Zero Sugar comes in black and various shades of gold, featuring an innovative twist on the familiar Coca-Cola Creations logo in fusion with the League of Legends logo.
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