Linda Yaccarino, the former head of global advertising and partnerships at NBC Universal, is now officially the new CEO of Twitter. She starts her new role along with Joe Benarroch, a former colleague and executive vice president at NBC Universal. Benarroch will focus on business operations at Twitter, according to a memo obtained by the Wall Street Journal.
Yaccarino replaces Elon Musk, who stepped down as Twitter's CEO to concentrate on his other businesses, Tesla and SpaceX. Yaccarino has praised Musk's vision for Twitter and vowed to work with him and the users to create a more innovative and engaging platform. She has also expressed her excitement about collaborating with the community to build Twitter 2.0.
Yaccarino brings her years of experience in ad sales and partnerships to Twitter. She led a team of 2,000 people at NBC Universal and generated over USD 100 billion in revenue. She also established strategic alliances with major companies, such as Apple, Snapchat, BuzzFeed, Twitter, and YouTube.