Ubisoft, the publisher of popular franchises like Assassin’s Creed and Far Cry, has a policy that deletes inactive accounts and all their games after sending a warning email. The policy means that gamers who don’t sign in to their Ubisoft account for a certain period, which could vary from two to six years or more, risk losing their purchases, unlocks, and progress. Ubisoft Support said users can avoid this by signing in to their account again, but many Twitter users criticized this policy as anti-consumer, illegal, and unfair.
The backlash from Twitter users was intense, with some accusing Ubisoft of pushing gamers to subscribe to its Ubisoft+ service, which offers unlimited access to its games. Others pointed out that the policy is against the law in some countries, including France, where Ubisoft is based. Ubisoft may need to reconsider its policy after the negative response.