Google
Google Pixel phones are known for their excellent update support. For example, the Pixel 7 series offers five years of updates, including three OS upgrades and quarterly feature drops. But the next Pixel 8 series could surpass that. The Pixel 8 devices will likely receive more OS upgrades, extending their lifespan beyond Samsung phones. Rumours claim Google seems to be competing with Apple in terms of update support. The Pixel 8 and Pixel 8 Pro could set a new standard for future Pixel phones.
The upcoming Tensor chip could help Google achieve better support. With rumours of a custom in-house chipset (possibly the Tensor G5 coming in 2025), Google aims to have complete control over hardware and software for enhanced longevity. This is similar to what Apple does with its iPhones through its A-series chips. Apple has provided many years of operating system updates, even for eight-year-old iPhone models.