Image: Marvel
Calling all Marvel fans with Apple Vision Pro! Dive into an all-new, interactive adventure with What If...? An Immersive Story, a bespoke mixed-reality experience coming exclusively to your headset. Inspired by the hit Disney+ show and comics, this story lets you explore alternate realities within the Marvel Universe.
"The animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived," Executive Producer Brad Winderbaum says in a statement.
This hour-long odyssey transforms you from viewer to hero. Encounter iconic Marvel characters in surprising new forms, hone your magical abilities, and even wield the Infinity Stones! Disney EVP and CTO Jamie Voris promises "a deeply emotional and compelling story."
What If...? An Immersive Story is a collaboration between Marvel Studios and ILM Immersive, leveraging the power of the Apple Vision Pro. This experience showcases the platform's potential for immersive storytelling.
While some major players in the entertainment space haven't embraced Vision Pro yet, Disney and Marvel are leading the charge. "This project was a technological journey into mystery for an entirely new form of Marvel storytelling," Marvel Studios director and executive producer Dave Bushore shares in an interview for the studio's blog. "One I think we’ve only just scratched the surface of."